Search Engine Optimisation

Be listed on the top of the list on Google Search Engine Results Page with Four Divisions unique online marketing solutions. To be on top list, it will always take measurable time for you to get recognized not for a movement or a day but for a long time on a regular basis. For which you need to have a clear vision and follow a defined strategy to attract more businesses and more clients to your website.

Four Divisions is all here to make you as popular as you desire & deserve and take you to the top position in your business. We can get you the prominence and position which is going to last for a long time. We believe in understanding the business needs and requirements of the client thoroughly and then try to analyze the best process through research. We then formulate a Search Engine Optimization campaign which involves time and quality thinking.

We follow a unique methodology in identifying the right process and arrive at a unique SEO campaign for you who are well maintained and highly resourceful. We have a highly technical team who are well equipped and exposed to the state of the art technology related to SEO. With our expertise, we have positioned many of our clients in the top positions of the search pages for a long period on regular basis.

About SEO

• Search Engine Optimization is the process of the optimizing a web page in order to improve ranking and achieve higher visibility in search engine.
• The process of improving the volume or quality of targeted traffic to a web site from search engine.
• The art of understanding search engine technologies and developing the strategies to make a website rank high.

Search Engine Optimization is a process of optimizing the web pages for ranking on the top list of SERP’s.  Optimization involves editing the content, coding both HTML and associated codes in a planned manner in order to increase its relevancy to the specific words for displaying in the search results. The process helps to identity the website to list on the top of SERP’s.

The relevance of the keywords to the text contents of the website is one of the basic elements that affect the website ranking on search engines. The way of understanding between robot and people are very different. For example, if user typed the query as candy with the thought of chocolates in mind, the search engine cannot understand the feelings and imaginations of user and can generate some organization’s website. To overcome such kind of dissimilarities, the concept of Latent Semantic Technology concept has come. It uses the fact that certain words appear in similar contexts to establish relationships between the meanings of the words. It allows textual passages to be compared to each other more intelligently than by directly comparing the words they share. Words that never appear together can be meaningfully compared.

Four Divisions has a unique knowledge base and proficient technical team who can develop a LSO strategy which can do a scientific analysis of the client’s website based on the algorithm and keyword performance. After making a thorough strategy planning, our SEO team decides to set the SEO campaign according to necessity of the client. If the client wants only visibility or if a clients want to be in top position in the list of SERP’s or if the client wants to get big business or major leads, to what ever may be the need of the client, Four Divisions delivers specific SEO solutions to meet the exclusive need of the client.

Capabilities of Four Divisions SEO services:

• Provides honest traffic
• Follow ethical SEO strategies
• Up-to date search algorithms
• Efficient and relevant semantic keyword strategy
• Defined form of architecture and navigation structure
• Avoid unethical techniques
• Follow proven methodologies

Four Divisions Methods of Optimizations

• Latent Semantic Analysis
• Latent Semantic Optimization
• Latent Semantic Indexing
  • Search Engine Visibility and Management

Types of LSO:

On - Page Factors

• Analyze and improve the feel and look of the client’s website
• Navigation structure is set semantically set with defined architecture
• Dealing with search engine recognized tags
• Title
• Meta Tags (Description & Keywords)
• Heading Tags (H1, H2 & H3)
• Cloud Tag
• Bold Tag
• ALT Tag
• Anchor /Link Tag
• Fixing Content semantically
• Creating Dynamic search engine friendly URLs
• Checking xhtml/w3c validation, Browser compatibilities, and Page Size and Load time.
• Adding XML sitemap, ROR, RSS, Resource Description Framework and robots.txt file.